Privacy Policy

1. Introduction

Chalerm ("we", "us", "our") operates as an AI development online school based at 168 Phetkasem Road, Hat Yai, Songkhla 90110, Thailand. This policy describes how we collect, use, and protect personal information when you use our website or enrol in our courses.

We process personal data in accordance with Thailand's Personal Data Protection Act B.E. 2562 (PDPA). If you have questions about this policy, contact us at [email protected].

2. What personal data we collect

We collect personal data when you contact us, enquire about a course, or enrol. This includes:

• Contact details: name, email address, and phone number if provided
• Enquiry content: the message you send through our contact form
• Course-related data: submitted work, feedback records, and progress notes for enrolled learners
• Technical data: browser type, IP address, and pages visited, collected via analytics cookies with consent

Legal basis: We process contact and enquiry data on the basis of legitimate interest (responding to you). Course enrolment data is processed under contract. Analytics data is processed with your consent.

Retention: Enquiry data is kept for 24 months from last contact. Learner course data is retained for 36 months after course completion, then securely deleted unless you request earlier deletion.

3. How we use your data

• Responding to your enquiries and questions
• Managing course enrolment and delivering course content and feedback
• Communicating relevant course updates or schedule information
• Improving our website using aggregated, anonymised analytics data
• Complying with legal obligations under Thai law

We do not sell your personal data to third parties. We do not use your data for automated decision-making that has legal or similarly significant effects.

4. How we protect your data

• Data transmitted to and from our website uses HTTPS (TLS encryption)
• Access to learner data is restricted to the mentor assigned to that learner and administrative staff
• Course submissions and feedback records are stored on access-controlled servers
• In the event of a data breach affecting your personal data, we will notify you and relevant Thai supervisory authorities within the timeframes required by the PDPA

5. Cookies

We use essential cookies for site function and optional analytics cookies to understand how visitors use our site. You can manage your cookie preferences at any time. See our Cookie Policy for full details.

6. Third-party services

We may use third-party services for analytics (Google Analytics, with anonymised IP) and website hosting. These providers process data on our behalf under data processing agreements. We do not share personal data with advertising networks.

Our website may link to external resources. We are not responsible for the privacy practices of those sites and encourage you to read their policies.

7. Your rights

Under Thailand's PDPA, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to our legal obligations)
• Withdraw consent for analytics processing at any time
• Object to processing based on legitimate interest
• Request data portability in a common format
• Lodge a complaint with the Personal Data Protection Committee of Thailand

To exercise any of these rights, contact [email protected]. We will respond within 30 days.

8. Children's privacy

Our courses are intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe we have received data from a minor, please contact us and we will delete it promptly.

9. Changes to this policy

We may update this policy from time to time. When we do, we will update the "Last Updated" date at the top. If changes materially affect how we use your data, we will notify enrolled learners by email before the changes take effect.